Spencer MooreSpencer Moore
Founder & Principal
For more than two decades, Spencer has directed award-winning public relations and marketing programs for leading brands, including start-ups and established names.

A consummate public relations generalist, he’s become knowledgeable about, and garnered publicity for, clients spanning a slew of practice areas and industry segments, including: consumer goods and services, restaurants/food/beer/spirits, pet products, outdoor gear/apparel, travel/hospitality, real estate, architecture/interior design, retailing, e-commerce/consumer technology, financial/professional services, health care, manufacturing, automotive, sports/recreation/events, non-profits, and employee/corporate/community relations.

In 2013, he founded Pugnacious PR, a San Francisco-based public relations and brand communications firm focusing on work intertwining his experience and his interests, which include food & beverage (specialty food products, beer, wine & spirits, restaurants), architecture, interior design, real estate, luxury goods, and pet products. Spencer and his pugnacious team are also developing their own specialty food and pet products.

Spencer’s skills are as varied as his client roster: expert writer, savvy media relations pro, accomplished brand strategist and more.He is especially adept at promoting brands and successfully launching products and services, having orchestrated everything from the introduction of the first online store from Williams-Sonoma to the roll-out of the first beer from Jack Daniel’s to the debut of the early Internet’s most successful online lost & found services.

Spencer has worked in-house and on his own, but mostly, he’s an agency guy, with stints at several of the world’s largest public relations firms, getting his start with Fleishman-Hillard and Hill & Knowlton.Spencer then tackled one of those jobs where you get to do practically everything: as Information Specialist for the Show-Me State Games, he helped it become the nation’s top annual statewide, Olympic-style sports festival.

At Edelman Worldwide in Dallas, Spencer earned his initial stripes in issues and crisis communications, serving on the firing line for the Boy Scouts of America.He’s been a spokesperson, conducted extensive media training and provided communications counsel to corporate-level executives ever since.

Spencer moved on to Dye, Van Mol & Lawrence in Nashville and cut his teeth on a slew of consumer brands, namely Jack Daniel’s (whiskey and beer), Johnston & Murphy (footwear) and Shoney’s (restaurants).Next, at GS&F he built from scratch what grew to be the Mid-South’s largest ad agency-related PR division, promoting everything from DuPont’s SealSkinz waterproof socks to professional-style gas ranges to the Nashville Zoo.There, he added advertising, copy writing, media buying, promotions, production, and other disciplines to his skills set, that, combined with his PR background, gives him a unique understanding of the best ways to incorporate integrated marketing communications strategies.

In 1999, Spencer moved to San Francisco to direct an office of Kratz & Jensen (later known as Magnet Communications), representing Jamba Juice, Noah’s New York Bagels, and Williams-Sonoma, among others. Riding the dot.com era’s boom and bust, he moved on to direct the corporate communications efforts for various online start-ups, including PlanetOut, once the world’s largest media/entertainment company serving the LGBT audience.In-house at times, consulting at others, along the way he also touted fine Belgian ales from Duvel and Brewery Ommegang.For the past decade, he’s become a foremost public relations expert on residential and commercial real estate, representing the Bay Area’s most high-profile luxury condominiums and developers – all in association with Chase Communications, where he was vice president leading the San Francisco office.

Spencer earned a bachelor’s degree from the University of Missouri-Columbia.Still a big Mizzou Tiger fan, he’s active in college alumni activities. Spencer lives in San Francisco and is married to his partner of 16 years.They have an irrepressible pug named Ube (“ooo-beh”), named after purple yam ice cream, and Spencer’s constant muse. In 2015, Ube got a brother, Buko (“boo-ko”), named after baby coconut ice cream, and The Pug Bros. now provide twice the inspiration.


Spencer MooreUbe the Pug
Mascot & Muse
Ube is a wiggly seven-year-old fawn pug and the canine ward of Spencer Moore, principal at Pugnacious PR (the love of the pug even inspired that), and his partner Arman Austria. Ube (pronounced “ooo-beh”) is a Tagalog word for purple yam, which contains pigments that gives its bright lavender color, and is used in a variety of desserts in the Philippines. Ube-flavored ice cream from San Francisco’s famous Mitchell’s Ice Cream was the inspiration for Ube’s moniker. Ube is a friendly fixture in his neighborhood and known for his expressive cinnamon-bun-curly tail. His personal highlight was meeting famed interior designer and pug owner Mary McDonald at the San Francisco Design Center who quipped: “you are a lot better looking — and smell better – than my pugs.”



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